Connecting the Dots for OTT & CTV Media Buying
As new streaming services pop up, content is becoming more fragmented and the availability of content shifts. Ad supply (and access to it) is constantly changing. Which content and ad supply advertisers can get access to can change overnight.
The result: advertisers and agencies struggle to keep up.
Download our whitepaper to learn how advertisers can better understand OTT supply to gain confidence and control with OTT media buying.
Download Lean Media’s Guide to OTT Advertising & Purchasing
CLIENTS WE’VE HELPED
FREQUENTLY ASKED QUESTIONS
Programmatic advertising is the process of using software and marketplaces to automate the buying and selling of digital ad placements.
Programmatic ad placements include display ads, video ads, social channel ads, audio ads, native ads, connected TV ads and digital-out-of-home ads.
Programmatic marketing and advertising is right for businesses looking to increase brand awareness of their products or services and need access to more niche audience data than other digital advertising types can provide.
Lean Media specializes in curating highly niche audience data with a focus on agriculture and rural America. Our industries served include crop science, machine manufacturing, power tools, workwear and all other agribusiness sectors.
Lean Media is an audience-first programmatic agency, which means we focus on building niche audiences first and then provide solutions for businesses that target those audiences. We know rural America, and we work with companies that need a unique level of access to farmers and the working class.