Leveling Up Your OOH Efforts with Programmatic DOOH
The global pDOOH market, or programmatic digital out-of-home, is projected to grow roughly 41% over the next five years. And while out-of-home advertising has been around for centuries, the evolution of technology has given way to new solutions and expanded capabilities.
Download our programmatic DOOH white paper to get a deep dive into pDOOH and better understand how you can take advantage of a growing advertising medium.
Download Lean Media’s Guide to pDOOH Advertising
FREQUENTLY ASKED QUESTIONS
Programmatic advertising is the process of using software and marketplaces to automate the buying and selling of digital ad placements.
Programmatic ad placements include display ads, video ads, social channel ads, audio ads, native ads, connected TV ads and digital-out-of-home ads.
Programmatic marketing and advertising is right for businesses looking to increase brand awareness of their products or services and need access to more niche audience data than other digital advertising types can provide.
Lean Media specializes in curating highly niche audience data with a focus on agriculture and rural America. Our industries served include crop science, machine manufacturing, power tools, workwear and all other agribusiness sectors.
Lean Media is an audience-first programmatic agency, which means we focus on building niche audiences first and then provide solutions for businesses that target those audiences. We know rural America, and we work with companies that need a unique level of access to farmers and the working class.
